Why is marketing a good career? Marketing is defined as being an intermediary role between product creation and increasing brand awareness to the targeted audience. It's a broad term used for these career fields as marketing, creative media planning, advertising, public relations, sales strategy, and so on. There are several different kinds of marketing degrees available in the business world. You can choose a degree in marketing, if you have already a bachelor's degree in another field, if you want to get into marketing in a new field, or if you are simply looking for a way to broaden your current knowledge.
There are several common types of marketing jobs that you can find on college campuses around the country. The most popular, of course, is digital marketing. Digital marketing refers to the use of technology to promote your products and services. From banner ads to the ever-popular MySpace and Facebook pages, digital marketing is a great way to increase your presence and market your products to the masses. You may also find digital marketing jobs in search engine optimization, web publishing, radio, and television, and even government.
Other common marketing careers involve customer service positions in retail, mass marketing, hospitality, finance/banking, and government. These include positions like the store manager, customer care representative, loss prevention/reward manager, merchandiser, and marketing assistant. Another option is market research, which deals with the analysis of the buying trends and behavior of buyers. You can find a number of jobs in the financial/incentive industries and the private sector. The final category, public sector/non-profit jobs, includes work in government and nonprofit organizations. As you can see, the options for marketing jobs are pretty broad.